Climate change is a stark reality and has become a prominent topic among experts. For the average person, a lot of the scientific lingo might go over their head, and it’s essential to have a tangible resource to learn. This is where the weatherman can do wonders in helping learn about the subject.
In fact, 97% of all presenters state climate change is a topic they wish to cover and highlight on a regular basis. They feel it is a relevant subject and a great way to spread the word about a problem people remain unaware of.
Why is it important for presenters to have a role in teaching climate change in comparison to other sources? It has to do with the amount of people who are watching at any given point of the broadcast. You have over 3 million people who tune in to watch the weatherman, and it is a great way to let people know.
When 3 million people tune in, it’s easier to sell them on the realities of climate change and the impact it is having on a day-to-day basis.
It’s important to remember, the weatherman is seen as a person that is professional and trustworthy. It is much harder to listen to a professor or someone else who might have a tremendous amount of knowledge but isn’t a familiar face for the average person. This is where the weatherman can build a deeper connection and make it easier to get the word out.
TV audiences are starting to notice new trends involving extreme weather and they are asking questions. A weatherman can help alleviate concerns while still illustrating what is going on and what the average person can do to make things better.
Goal Is To Teach
In Australia, the weather presenters are taking a long, hard look at their approach to getting the word out. They know how important it is and are setting up a workshop to learn what information to relay and what to simplify. This is the ideal option when it comes to letting the audience know about extreme weather and what climate change has to do with it.
Climate change remains a critical subject in this day and age making it essential to let a professional with expertise take the helm of teaching others. This is easy to understand and accessible.